Hi! My name is João and I am working at VMLY&R as North America Executive Creative Director. Here's some bla bla bla about me...
I’m a Portuguese creative that loves football and hates sardines. When I was a kid, I wanted to be an architect, but instead of building houses, I ended up help building brands.
Since I started in this industry, I’ve worked in 4 different countries, Portugal, Spain, Brazil and United States. During this long journey, I’ve been honored to work for global and local brands such as Volvo, Canon, United Nations, Audi, Coca Cola, Vodafone, Burger King, Unilever, Philips, Bosch, P&G, States United United To Prevent Gun Violence, among others.
I deeply believe that our role in this industry goes beyond selling products, like in the old days. I feel that we have the power of changing people’s lives for better. I’m so happy to work with clients who share the same believe. I’ve also been lucky to work for drug addiction, organ transplant and gun control associations.
In 2013 Ogilvy Brazil won Cannes Lions Agency Of The Year. I was so thrilled to be on stage with the winning team by having contributed with 1 Grand Prix and 7 lions for that achievement. That same year, I was ranked among the Top 10 Art Directors in the world according to The Cannes Report 2013
Since I joined Grey in 2014, I helped the office become for 2 years in a row, the second most awarded agency in the world at Cannes, with a total of 21 lions (14 in 2015 and 7 in 2016). I also helped the agency winning business in our current and new clients, like Canon, Microsoft and others.
I believe that great ideas, bring great business. Who said that creatives don’t know about business, must had only work in places where I wouldn’t wanna work. As a creative leader, I like to work with people that enjoy to make fun of themselves, because having fun is key to do outstanding work. Talent alone doesn’t get you anywhere. We work so hard for so many hours, having fun is mandatory. In most of the cases, the result of work hard+have fun, is great work. And great work makes everyone happy, including clients.
AWARDS
32 Cannes Lions
1 Grand Prix
11 Gold
12 Silver
8 Bronze
D&AD
1 Graphite
2 Wood
1 White Pencil Nomination
One Show
7 Gold
1 Silver
1 Bronze
8 Merit
Clio
2 Gold
1 Silver
4 Bronze
London Festival L.I.A.
2 Gold
1 Silver
4 Bronze
Jay Chiat Strategy Awards
Honorable Mention
Art Directors Club of New York
Merit Award
El Ojo de Iberoamerica - Argentina
1 Gran Prix
10 Gold
1 Silver
El Sol - Spain
1 Sol de Platino
1 Gran Prix
2 Gold
1 Bronze
Fiap Argentina
1 Gold, 1 Silver
Cdc - Club de Creativos, Spain
1 Bronze
1 Merit
L.A.U.S. (Spanish Art directors Club)
1 Silver
New York Festivals
2 Bronze
Epica
1 SIlver
1 Bronze
Eurobest
1 Silver
Wave - International Latin American Festival
2 Golds
CCSP - Clube de Criação de São Paulo
1 Estrela Verde
Portuguese Creatives Club (CCP)
1 Gran Prix
7 Gold
12 Silver
16 Bronze
Young Creatives Portugal
1ºst
CLIENTS
Volvo, Canon, Altice, All Nippon Airways, United Nations, Bosch, Microsoft, Dove, Unilever, P&G, Vodafone, Vespa, Mondelez, Hellmanns, Audi, Skoda, Vespa, Schweppes, Burger King, Billboard, Philips, Euromillions, Cutty Sark, Repsol, Antena 3, RTP, Telefónica, Axe, Magnum, Coca Cola, Powerade, Bandsports, Sport Club Recife, States United To Prevent Gun Violence...
CONTACTS
joaoafonsocoutinho@gmail.com
linkedin.com/in/joaoafonsocoutinho
instagram.com/joao_coutinho
This website showcases my work as Creative Director, Art Director and some of my personal work.