Optimum
Feel The Connection

︎︎︎︎︎︎
Directed by Academy Award-winner Michel Gondry, the spots dramatize the power of Altice’s Amplify speaker through puppetry, bringing an ordinary home’s cast of characters to life. Sam Spiegel from Squeak E Clean reworked this version of Pump up the Jam by Technotronic.




Client
Optimum
Brief
Feel The Connection
Agency
VMLY&R New York






“Surprise Party” and “Movie Night” dramatize how the power of a great internet connection can bring excitment to the whole house, including inanimate objects like a unicorn or a coffee mug. These two spots were directed by Conor Byrne.







Credits
North America ECD: João Coutinho
CD/AD: Felipe Pavani
CD/CW: Piet Melief
Art Director: Roberto Baibich
Copywriter: Sam Saunders
North America CCO: Jason Xenopoulos