States United To Prevent Gun Violence
Gun Crazy

︎︎︎︎︎︎
America is Gun Crazy. 32,000 Americans die from gun violence every year. Despite that, we live in a culture that glorifies guns.
To change the way people look at guns and gun violence, we created a gun filled movie. But the movie was way different from what people were expecting.




Client
SUPGV
Brief
Gun Crazy
Agency
Grey New York





Posters and billboards promoting the movie in NYC 



Industry
recognition






Cannes Lions Silver - Media
Cannes Lions Bronze - Media
Cannes Lions Bronze - Outdoor
Cannes Lions Bronze - Film





One Show Bronze - Direct Marketing
One Show Merit - Film
Credits
GCD: João Coutinho
GCD: Marco Pupo
CW: Andre Bittar. Brian Eilbott
AD: Daniel Soares, Roy Torres
ECD: Rob Lenois, Rob Perillo
CCO: Andreas Dahlqvist