America is Gun Crazy. 32,000 Americans die from gun violence every year. Despite that, we live in a culture that glorifies guns.
To change the way people look at guns and gun violence, we created a gun filled movie. But the movie was way different from what people were expecting.
To change the way people look at guns and gun violence, we created a gun filled movie. But the movie was way different from what people were expecting.
Client
SUPGV
SUPGV
Brief
Gun Crazy
Gun Crazy
Agency
Grey New York
Grey New York
Posters and billboards promoting the movie in NYC
Industry
recognition
recognition
Cannes Lions Silver - Media
Cannes Lions Bronze - Media
Cannes Lions Bronze - Outdoor
Cannes Lions Bronze - Film
Cannes Lions Bronze - Media
Cannes Lions Bronze - Outdoor
Cannes Lions Bronze - Film
One Show Bronze - Direct Marketing
One Show Merit - Film
One Show Merit - Film
Credits
GCD: João Coutinho
GCD: Marco Pupo
CW: Andre Bittar. Brian Eilbott
AD: Daniel Soares, Roy Torres
ECD: Rob Lenois, Rob Perillo
CCO: Andreas Dahlqvist
GCD: Marco Pupo
CW: Andre Bittar. Brian Eilbott
AD: Daniel Soares, Roy Torres
ECD: Rob Lenois, Rob Perillo
CCO: Andreas Dahlqvist