America is Gun Crazy. 32,000 Americans die from gun violence every year. Despite that, we live in a culture that glorifies guns.
To change the way people look at guns and gun violence, we created a gun filled movie. But the movie was way different from what people were expecting.
To change the way people look at guns and gun violence, we created a gun filled movie. But the movie was way different from what people were expecting.
Client
SUPGV
SUPGV
Brief
Gun Crazy
Gun Crazy
Agency
Grey New York
Grey New York
![](https://freight.cargo.site/t/original/i/6eab6abd702b3ed7623d38b9b90bb7e0ba199e430a29e0d866e5dd8bfb9c2d79/gun_crazy-Movie-Theater.jpg)
![](https://freight.cargo.site/t/original/i/3252e196976092606e1bf724a8b77ea7b1da5a20cad19852b125393dff6084d1/gun_crazy-Subway---Street-Posters.jpg)
Posters and billboards promoting the movie in NYC
![](https://freight.cargo.site/t/original/i/11e9a31b8ded00439900a7090108ce4f0e5b851c9f68e39cf3b22e98bce4a983/gun_crazy-Posters.png)
Industry
recognition
recognition
![](https://freight.cargo.site/t/original/i/087c7cd26fa730e54d6144753fffd69842e99353626ef5dfaf659b7cc85cbc4f/cannes.png)
Cannes Lions Silver - Media
Cannes Lions Bronze - Media
Cannes Lions Bronze - Outdoor
Cannes Lions Bronze - Film
Cannes Lions Bronze - Media
Cannes Lions Bronze - Outdoor
Cannes Lions Bronze - Film
![](https://freight.cargo.site/t/original/i/098549fc99117d062cadaaab33d90e0439babf07ff6086cadda34743c317ef4d/one-show.png)
One Show Bronze - Direct Marketing
One Show Merit - Film
One Show Merit - Film
Credits
GCD: João Coutinho
GCD: Marco Pupo
CW: Andre Bittar. Brian Eilbott
AD: Daniel Soares, Roy Torres
ECD: Rob Lenois, Rob Perillo
CCO: Andreas Dahlqvist
GCD: Marco Pupo
CW: Andre Bittar. Brian Eilbott
AD: Daniel Soares, Roy Torres
ECD: Rob Lenois, Rob Perillo
CCO: Andreas Dahlqvist